Carlos Garcia
Agile Marketing & Content
Portfolio
Welcome to My PortfolioThis is where I share the work I’ve created as a content creator and copywriter.
Inside, you´ll find
1. Writing samples that show how I tell a clear story
2. Social posts that get people talking
3. Campaigns that connect with real people
4. Projects that show both creativity and structure
Each piece is here for a reason
it shows how I think, write, and bring ideas to life.So grab a coffee, scroll through, and see how words + ideas = results.
SECRET
PROJECTS
© Website Created By Carlos Garcia
GoodLife Fitness – 15-Minute Arms Coaching Booth
The Goal
The goal was simple:
Generate as many leads as possible from gym members who wanted to grow their biceps.
I wanted to capture attention quickly in a busy gym environment and convert that into consultations.
The WorkDesigned posters and booth visuals from scratch (layout, graphics, and copy).Launched the first version: bold design, clear title (“15 MIN COACHING ARMS”), strong visual identity.Placed the booth in high-traffic areas to attract members.
What HappenedThe first version worked in one way: it grabbed attention. I got plenty of eyeballs, people stopped to look.But there was a gap: no direct, simple way for members to take action.
Without a QR code or direct CTA, interest didn’t turn into consultations.
The PivotWorking in an agile way, I gathered feedback and updated the campaign:Added a QR code that linked directly to messaging for fast replies.Updated the copywriting with sharper hooks: “Want to grow your biceps like never before?”Added a specific CTA that targeted members frustrated with their curls or wanting faster results.Kept the design bold, but made it more inviting and action-oriented.
Wait...how did I end up next to the CEO?
Keep reading… you might find out. Or maybe not 😉
The ResultsMembers started scanning the QR code and messaging me directly.I received real leads through fast replies, leading to direct bookings.The new copy not only caught attention but motivated members to take the next step.My agile approach (test → feedback → improve → repeat turned a booth with no consultations into a lead-generating setup.
GoodLife Fitness – Fat Burn Fiesta 3.0 (Team Training Booth)
The Goal
The aim was to promote a new team training program designed to help members burn calories, get fitter, and feel supported.
The challenge
Make it appealing, easy to understand, and engaging enough for members to reach out.
What It Shows
This ideas highlight my ability to:
Create campaigns that stand out visually.Write copy that speaks to a specific audience and problem.Adapt quickly by testing, learning, and improving.Turn attention into action by using the right CTA at the right time.
Don't rush
There's more
If you liked these insights, you should check
SHREDDED365 - Project
You will love it ;)
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Shredded 365 Project
Idea and Conceptualization Phase
I initiated the project by identifying a need for a resource that combined personal insights with practical fitness guidance. I aimed to fill a gap in available resources with my unique perspective and approach to fitness.Part of the ideation and initial phase was to create the skeleton of the ebook and logo for the brand
Concept Development:
I defined the scope and outline of the eBook, targeting audiences interested in holistic fitness approaches.I structured the eBook to cover 6 chaptersChapter 1: My Brief Bio and Position in Life
Chapter 2: My Fitness Lifestyle Philosophy
Chapter 3: My Personal Nutrition Program
Chapter 4: My Take on Training (Guideline)
Chapter 5: My Personal Training Style & Favorite Workout Routine
Chapter 6: Bonus - Ultimate Abs Guide SHREDDED365
Planning Phase:Resource Planning
I identified and allocated resources efficiently, including selecting appropriate software for writing and design, and planning the use of marketing tools. Timeline Scheduling:
I developed a detailed project timeline, setting milestones for each critical phase: drafting, revising, designing, marketing, and launching.Budgeting:
I estimated all costs involved, managing the project within budget while ensuring high-quality outputs.
Content Development Phase Writing:
I personally wrote the content, ensuring it was engaging, informative, and reflective of my expertise.Review and Feedback:
I sought feedback from peers and potential readers to refine the content, incorporating suggestions to enhance the eBook’s value.Revisions:
Based on the feedback, I revised the drafts to improve clarity and reader engagement.
Design and Production PhaseCover Design:
I oversaw the design of an eye-catching cover that effectively conveyed the eBook's focus.Interior Layout:
I managed the formatting of the eBook’s interior, ensuring it was professional and compatible with various e-reading devices.
Final Proofreading:
I conducted a final proofreading phase to ensure the content was free from errors.Pre-Launch Marketing PhaseMarketing Strategy Development:
I ran a marketing strategy that included multiple promotional channels.
(Facebook, Instagram, LinkedIn)Building Hype:
I executed the pre-launch teasers and promotions, successfully building anticipation among the target audience.Landing Page Creation:
I developed and set up a landing page, enhancing pre-launch engagement and facilitating pre-orders.
Post-Launch Phase Gathering Feedback
I collected and analyzed feedback from various sources to gauge reader satisfaction and eBook performance.Performance Analysis:
I used analytics tools to track sales and engagement, making data-driven decisions for future improvements.Iterative Improvements:
Based on the insights gathered, I updated both the eBook and marketing strategies to better meet reader needs.
Project ImpactSuccessfully launched a comprehensive eBook, which not only met but exceeded sales expectations, and established a robust online presence through effective marketing and customer engagement strategies.This project exemplified my ability to lead digital initiatives from concept to completion, showcasing my expertise in overseeing projects across diverse industries. Each phase from ideation, content creation, and design to marketing and sales was meticulously managed to ensure coherence and alignment with strategic goals, ultimately demonstrating my versatility in product and project management skills.
If you liked this project, you should see the next one, you'll love it ;)
East Waterfront Association (EWCA)
My work with EWCA is private and highly sensitive.
Here, I am only sharing a few selected samples for reference.
What I can show:
Volunteer engagement campaignsEvent promotion materialsCommunity awareness piecesThese examples highlight part of the creative direction, copywriting, and design I contributed.🔒 Full details remain confidential.
For more context, please reach out to me directly.
🔒 Full details remain confidential.
for access to the video, please reach out to me directly.
🔒 Full details remain confidential.
for access to the video, please reach out to me directly.
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